How to write a photography brief
What is a photography brief?
A brief is a document containing the information your photographer needs in order to create the images you need as per to your requirements.
Why do I need to write one?
When you hire a photographer you are trusting them with your brand's image. By sharing a well written brief with them you are allowing the photographer to understand your brand and communicating your overall goals and specific requirements for your imagery. Unlike an email thread or some quick notes made over a phone call, a brief is a document that is meant to be re-visited at all stages of the photoshoot, from planning to post-editing. It is there to make sure all parties involved (client, photographer, stylist, etc) are on the same page and working towards the same objective.
How do I write a photography brief?
When you set out to write your photography brief it is important to have clear goals. If you're not sure what you want to take from a photoshoot do some research to get ideas, think about how you want to use the images and how they will benefit your brand. If you're struggling to make decisions ask someone who knows your brand well. You may also want to have a chat with your photographer and ask their opinion as they will have experience on what works well and what doesn't.
Once you have an idea of what you want be sure to include as much relevant information as possible in the photography brief BUT make it easy to understand and keep it simple and straight to the point. Here is a list of what you might want to include in your brief:
About your brand - one line about what it is/does.
Who is your audience?
The look of your branding (e.g. logo, branding colours) if relevant
What do you need photos of and how will you use them?
Moodboard - include examples that illustrate the styling you'd like for your photos. If you need more than one type of styling, e.g. if you need photos of more than one collection and you'd like each collection to have a different look, be sure to include one moodboard for each style/look.
Keywords - it can be really useful to add two or three keywords to describe the look and feel you are trying to communicate with each moodboard you include. For example: minimal, feminine, elegant.
Image formats - do you need your images cropped square, or do you need a banner image to fit a specific format?
Special requests/more info - anything that hasn't been covered yet
Feel free to use the downloadable template below to write your own brief and remember to save your brief as a pdf document before sharing it!